That mysterious extra ingredient —

What is it that made the soft Drink Gold Spot very popular for more than 3 decades? It is the ‘zzing thing’ as the advertisers say.
There are Colas and Colas in the soft drinks market. But what is so special about Coco Cola? It is the presence of something exotic in the concoction which remains a trade secret to this day.
What is the secret behind the runaway success of Fevicol? It is again the special formulation containing a few additives. One can go on and on with several examples including my wife’s idlis which are unbelievably soft because it is blended with a special ingredient – Flattened rice flakes known as Aval in Tamil or Poha in Hindi.
Food additives is a multimillion dollar business. An ice cream will not taste like one without the presence of that small amount of additive called emulsifier which gives it a smooth texture. Likewise cakes and several other delicious bakery products derive their taste and texture mainly due to the specialty chemical additive called GMS.
Even industrial chemicals and their processes critically depend the magical additives. One can not make phosphoric acid without a few drops of defoamer which suppresses foaming in Rock phosphate. Similar additives play a role in metal extraction industry.

Cosmetic industry affords a great opportunity for additives. Sunbathers could soon tell when to move out of sunlight and take shelter in the shade thanks to an early warning sunburn indicator. Researchers have developed a strip of plastic, containing ‘smart’ ink, which turns colourless from an initial blue colour just before exposure to too much ultraviolet light from the sun, prompting you to move into the shade before you burn. Obviously it contains a specialty chemical additive.

Even in music, the artist, who comes up with off-beat and unpredictable variations bringing in that additional punch, makes a mark. In all spheres of human endeavour, it is always that additional something that stands out and contributes to success.

On one occasion, my brother added a new twist and an interesting dimension to this during our family get-together. As my sister made her specialty item ‘Baigan bartha’ and served the same, he said it is exceptionally good and went on to have several rounds of servings of the same. Then,while appreciating the special dish, he wisecracked saying that it sure contains a very special extra ingredient which accounts for its exceptional taste. When we inquired as to what he meant by that, he quietly said: It is Affection(‘anbu’ in tamil) in abundance.
Perhaps, this is the most fundamental and somewhat mysterious ingredient which is missing in many things that we experience today.

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Published in: on August 13, 2017 at 12:16 am  Comments (2)  
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